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How We Got Started

January 25, 2023

We've been posting things at for over seven years now. The original idea for this blog was to create a place for me to share thoughts, create resources, and keep a log of the things we're doing as a family. It started as a blog that was "A Little Bit of Everything."

In 2017 I wrote one particular blog post about taking photos and why it's important to me. For me, taking photos has become a way that helps me recenter and remember the importance of each moment.

After that blog post was published, it started a new conversation about the purpose of my blog. "A Little Bit of Everything" was too vague and didn't really communicate what I was trying to do. Instead, we transitioned to the tagline "Capturing the Moment and Making It Count." Because there's beauty and significance in every moment, I wanted to write and create resources that supported this idea.

It was around this same time that I started writing down a statement that became part of our family motto: "Do the right things at the right time with joy." This statement continued to develop this idea of capturing the little moments of life, making good decisions, and having a joyful attitude.

Then 2020 arrived. Little did we know how much we needed this perspective and attitude of focusing on the small moments and fighting for joy. Calvin was laid off from his full-time job in April and we were in a situation where we had to decide the right thing to do next: look for a job or start a business. We started Marketeering.

So many smaller brands and startups wear multiple hats. They have to focus on things that take them away from what's most important—growing a brand and making money. We created a marketing and design firm to help brands get the creative support they need to grow and thrive, and create space for owners to focus on the right things at the right time.

As our other platforms have grown and developed their own identities, they’ve remained connected through a shared mindset and mission. JacinthaPayne reaches a particular demographic, and Marketeering has its own purpose and audience. We want the ideas of capturing each moment, making moments count, and doing the right thing at the right time to reach a wider audience beyond these two distinct platforms. Which is why we’ve started Make Every Moment Count.

The things we do in life shape who we are and how we interact with the world around us. Our daily decisions and actions create the stories of our lives, and our experiences influence and guide us. Every action we take, every decision we make, and every experience we have can have a lasting impact on our lives. But we often do things without taking the time to reflect on what we do and why it matters.
Make Every Moment Count exists to help people cultivate a habit of intentional living where we're mindfully taking action on the right things at the right time with joy. Our first resource as we launch Make Every Moment Count is the Accomplishment Journal.

We know how most days the time between breakfast and dinner can disappear right before our eyes. Before we know it, days can start blending together and the day-to-day starts feeling mundane and monotonous. Our days begin with a long list of things that need to get done in order to feel like we've been productive. But before we know it, someone's sick, pipes start leaking, and deadlines get moved up. We reach the end of our day feeling like we didn't accomplish what's most important. After a while, it seems like nothing is ever going to change and that we're going to live in this mundane cycle forever.
Our free Accomplishment Journal will help you keep a record of your daily actions and connect them to the ways those actions shape who we are becoming. As you begin connecting your actions to the reasons they do count, you'll understand how they shape who you are becoming and ground you in the decisions you make day-to-day.

We invite you to download the Accomplishment Journal and join us on the journey of making every moment count.

– JP